CRM Is Branching Out to Include Marketing Automation
Newsflash: Marketing technology is complex. Okay, so that is not really news. But what is news is that cloud-based software vendors have been blending CRM functionality with marketing automation, data...
View ArticleThe 5 Most Egregious Marketing Automation Fails and How To Avoid Them
If you’re familiar with the concept of a bell curve of technology adoption, you’ll know that early adopters race to experiment with new technologies to try and get an edge on their competition....
View ArticleHulu to Test Programmatic with Facebook and Oracle
This fall, Hulu is going to team up with Oracle’s data management platform and Facebook-owned video-ad platform LiveRail to sell its inventory programmatically for the first time. During Hulu’s Upfront...
View ArticleMarketing Automation: A Lesson in Irony
The advent of marketing automation has created an ironic business dilemma. On one hand, the most appealing thing about automated marketing technology is its automatic functionality. By definition,...
View ArticleClik here to view.
5 Elements to Move from Segmentation to Personalization
Is your website or outbound campaign compelling enough to capture the attention of each and every reader? What if the first reader is in financial services and the second in retail? What if the first...
View ArticleMarketing Automation and CRM Integration: You’re Doing It Wrong!
Marketing automation’s destiny is to integrate deeply into a CRM system. They are built to move a marketing team beyond discrete activities and campaign management, to managing a unified marketing and...
View Article5 Tips for Making Your Migration to a New MAP as Painless as Possible
You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have a new marketing automation platform (MAP) or email service provider (ESP) at your...
View ArticleClik here to view.
An Email Marketer’s Guide to Smart Automation
According to a recent study by Epsilon, triggered email messages see over 70 percent higher open rates with click rates 152 percent higher than standard bulk messages. Those are some eye-opening...
View ArticleClik here to view.
How to fix a leaky lead funnel with proper scoring
As business marketers and sales professionals, the way we think about sales funnels has changed in the last five to seven years. It’s not so much a reinvention of the sales funnel. Rather, we’ve...
View ArticleClik here to view.
Traveling at the speed of culture: can marketing automation keep up?
Our latest marketing meme, driven by “war rooms” and 24/7 trendspotting teams, has data-driven marketers using insights to create memorable customer experiences that are linked to topical, cultural...
View Article
